I select and source the correct tools, spirits, and ingredients with respect to conceptual identity, cost, and profit margin. This is critical to the success of any project. Ice and Alchemy understands which tools are required for any type of project and can provide owners with options ranging from cost-effective to extravagant.
The spirits on the back bar, when properly selected, have the ability to display the values of the establishment, adding to the ambience. The spirits selection and cocktail menu should work in tandem to amplify the message the establishment wants to convey to its guests.
Over my ten years in the industry, I have acquired extensive spirit knowledge and established meaningful connections with reliable distributors and brand ambassadors. These connections prove valuable when negotiating the best available price for product. Links to these distributors will be included in the Resource Book provided for management by Ice and Alchemy.