A University of Oregon Architecture graduate, Josh fell in love with the hospitality world in Portland, Oregon while navigating his professional options during the 2008/2009 recession. After being introduced to his first Negroni, he was hooked and had to learn all he could about spirits, cocktails, their histories and modern trends. He was soon scouted and hired as part of the opening team at Pepe le Moko where he had the opportunity to refine his skills with the bar industry great, Jeffrey Morgenthaler.

 

After moving to Los Angeles in 2014, Josh quickly recognized the high demand for well-trained bartenders. While he managed bar programs he saw how each neighborhood had their own micro-demographics and how those played a unique role in shaping each individual bar program. As he progressed, he quietly structured his formal consulting business.

​

Josh runs Ice & Alchemy full-time helping bring to life the goals of bar and restaurant owners and operators. While doing so, he's drawn attention from multiple local and national publications including LA's top food critic, the late Jonathan Gold. He consults for various bar programs big and small, local and national. He believes in the ongoing training and development of staff and offers long-term involvement to ensure each concepts' longevity.